What will be learnt in this apprenticeship?
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
Typical Job Roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
- Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
- Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
- Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
- Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
- Customer service: responds efficiently to enquiries using online and social media platforms.
- Problem-solving: applies structured techniques to problem-solving, and analyses problems and resolves issues across a variety of digital platforms
- Analysis: understands and creates basic analytical dashboards using appropriate digital tools
- Implementation: builds and implements digital campaigns across a variety of digital media platforms
- Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click
- Uses digital tools effectively
- Digital analytics: measures and evaluates the success of digital marketing activities
- Interprets and follows:
- latest developments in digital media technologies and trends
- marketing briefs and plans
- company defined ‘customer standards’ or industry good practice for marketing
- company, team or client approaches to continuous integration
- Can operate effectively in their own business’s, their customers’ and the industry’s environments.
- Understands the principles of coding
- Understands and can apply basic marketing principles
- Understands and can apply the customer lifecycle
- Understands the role of customer relationship marketing
- Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
- Understands the main components of Digital and Social Media Strategies
- Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
- Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
- Understands and responds to the business environment and business issues related to digital marketing and customer needs
- Understands and follows digital etiquette
- Understands how digital platforms integrate into the working environment
- Understands and follows the required security levels necessary to protect data across digital and social media platforms
- Logical and creative thinking skills
- Analytical and problem-solving skills
- Ability to work independently and to take responsibility
- Can use own initiative
- A thorough and organised approach
- Ability to work with a range of internal and external people
- Ability to communicate effectively in a variety of situations
- Maintain a productive, professional and secure working environment
Apprentices must achieve one internationally recognised vendor or professional qualification, from the right-hand column in the table below. This then exempts one of the Ofqual-regulated knowledge modules, as shown in the left-hand column. The knowledge modules are summarised below and further details are available in the occupational brief available from https://www.nsar.co.uk/digital-eqa/digital-apprenticeship-standards/
Vendor or Professional Qualifications
Knowledge Module 1: Principles of Coding (for level 3 Digital Marketer Apprenticeship)
MTA HTML 5 Application Development Fundamentals (98-375)
CIW – Site Development Associate
|Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer)|
CIM Level 3 Award in Digital Fundamentals
CIW – Internet Business Associate
|Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship)|
Google Analytics IQ
CIM Level 3 Award in Digital Fundamentals
CIW – Data Analytics
CIW – Social Media Strategist
Individual employers will select which vendor or professional qualification the apprentice should take.
How it works
The fastest and most financially accessible way to recruit & upskill your team.
Apprenticeships are up to 100% Funded
With government funding and regional incentives covering up to 100% of the training costs and bonus payments for hiring new apprentices, apprenticeships are one of the best value ways to develop desired skills in your workplace
Skilled and motivated staff
By investing in your staff through apprenticeships, they will learn key skills to support your business and enable you to grow in a sustainable way.
Apprentices will receive training from experienced and professional tutors, as well as gaining work experience and developing new skills. On completion of the apprenticeship, they’ll achieve a nationally recognised professional qualification.
New skills to support your business objectives
One of the most effective ways to upskill / reskill staff or grow your team is with apprenticeships delivered by The Specialists Hub. With government funding and regional incentives covering up to 100% of the training costs and financial incentives of up to £4000 for hiring new apprentices, our apprenticeship programmes are one of the best value ways to build skills in your workplace. We even offer free recruitment if you are looking to hire a new apprentice.
What Employers say...
“With 40 years in high-tech industry I had co-founded a company that was reliant on technology to deliver online services in the cloud. We handle sensitive data related to the governance of organisations in the charity, not-for-profit and housing sectors. While we have a Managed Service Provider to manage the technical infrastructure we have the contractual obligation to our clients for data protection and cyber security. These are essential skills we decided to bring in-house and the UK Government’s cyber security apprenticeship scheme provided the way to do that. ”
Frank Bennett | Founder
What Apprentices say...
“Over the past few years (and as an older person) I have been trying to change my career direction from financial services to tech. As you can imagine, it has been difficult to make that jump. Most companies saying you’ve got loads of experience, but you haven’t got the skills
It was Bev Mcgowan at the Specialists Hub who spotted the potential in me and my eagerness to get into tech (particularly cyber security). She aligned my experience with her huge network of contacts to enable me to change careers and join FWD View on an apprenticeship.”