Digital Marketing Apprenticeship Level 3

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

• Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
• Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
• Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
• Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
• Customer service: responds efficiently to enquiries using online and social media platforms.
• Problem-solving: applies structured techniques to problem-solving, and analyses problems and resolves issues across a variety of digital platforms
• Analysis: understands and creates basic analytical dashboards using appropriate digital tools
• Implementation: builds and implements digital campaigns across a variety of digital media platforms
• Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click
• Uses digital tools effectively
• Digital analytics: measures and evaluates the success of digital marketing activities
• Interprets and follows:
  • latest developments in digital media technologies and trends
  • marketing briefs and plans
  • company defined ‘customer standards’ or industry good practice for marketing
  • company, team or client approaches to continuous integration
• Can operate effectively in their own business’s, their customers’ and the industry’s environments.

• Understands the principles of coding
• Understands and can apply basic marketing principles
• Understands and can apply the customer lifecycle
• Understands the role of customer relationship marketing
• Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
• Understands the main components of Digital and Social Media Strategies
• Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
• Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
• Understands and responds to the business environment and business issues related to digital marketing and customer needs
• Understands and follows digital etiquette
• Understands how digital platforms integrate into the working environment
• Understands and follows the required security levels necessary to protect data across digital and social media platforms

• Logical and creative thinking skills
• Analytical and problem-solving skills
• Ability to work independently and to take responsibility
• Can use own initiative
• A thorough and organised approach
• Ability to work with a range of internal and external people
• Ability to communicate effectively in a variety of situations
• Maintain a productive, professional and secure working environment

Apprentices must achieve one internationally recognised vendor or professional qualification, from the right-hand column in the table below. This then exempts one of the Ofqual-regulated knowledge modules, as shown in the left-hand column. The knowledge modules are summarised below and further details are available in the occupational brief available from https://www.nsar.co.uk/digital-eqa/digital-apprenticeship-standards/

Individual employers will select which vendor or professional qualification the apprentice should take.